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Wed Jun 05 2013

Announces partnership with UberMedia as part of third-party platform expansion

SAN FRANCISCO, CA. –June 5, 2013 –TapSense today announces that its mobile marketing platform M3 Cloud, has recorded ten billion marketing events this year and is on track to reach fifty billion events by next year. A complete vertical solution for retail, real estate, travel and finance apps, M3 Cloud has also expanded support for third-party services, enabling existing M3 Cloud customers to access sophisticated technology from partners such as UberMedia.

The benefits of this program for marketers:

  • A single point of integration for M3 Cloud customers to access third-party services
  • Access to sophisticated demo, geo, and category targeting from partners such as UberMedia
  • Data aggregation system for marketing programs such as retargeting, look-alike targeting and other audience segmentations
  • Certification process for third-party services to ensure an enterprise level of quality and security

Given the unprecedented growth of the mobile app market and the increasing competition for app users, marketers need scalable platforms that go beyond just measurement. Platforms that expand access to third-party data services give marketers the simplicity and sophistication they need to succeed. With M3 Cloud in place, marketers can easily add new services, test new features, and experiment with new marketing programs without going through the pain of another integration.

Bill Gross, CEO of UberMedia, comments: “We’re excited to announce our partnership with TapSense. We look forward to using TapSense’s great conversion tracking and analytics solution tool to help us improve the value of campaigns that run on UberMedia. The M3 Cloud platform combined with UberAds’ optimization technology will allow our customers to maximize campaign performance.”

Ash Kumar, CEO of TapSense, comments: “Expanding our platform to support third-party services like UberMedia demonstrates our dedication to making app marketing simple. The platform allows customers to easily work with third-party applications, which provide services ranging from retargeting and geo-fencing to custom integrations with internal BI systems. M3 Cloud aims to be the go-to platform for app marketers who need to access a wide range of services and functionality.”

ENDS

About TapSense
TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 100 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co.

TapSense was founded in 2011 and is based in San Francisco, California.

To learn more, visit: www.tapsense.com

About UberMedia
UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform, UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal's Top 50 Start-ups and was listed as one of Fast Company's “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com.

Sun Jun 02 2013
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Fri May 24 2013

Track app conversions and optimize mobile campaigns to revenue

SAN FRANCISCO, CA. February 5, 2013 TapSense today announces the launch of M3 Cloud, a marketing platform for retail apps, which optimizes mobile ad campaigns to revenue through cohort analysis. With M3 Cloud, marketers can see exactly which creative units drive the most revenue, and compare the quality of users generated from all major mobile marketing channels. M3 Cloud is an enterprise platform, and has processed billions of events. The benefits of M3 Cloud include the ability to:
  • Complete app conversion tracking across multiple publishers and channels
  • Optimize paid marketing campaigns to revenue for a positive return on investment
  • Conduct cohort analysis daily, weekly, and monthly
  • View campaign performance and funnel conversion metrics in one unified dashboard
Gregory Kennedy, Vice President of Marketing, TapSense, comments: “Measuring the effectiveness of marketing campaigns has been a big challenge in the mobile industry. M3 Cloud solves all the pain points retail app marketers are facing. By offering a single point of integration, we can provide marketers with the insights and analytics they need to optimize mobile campaigns directly to revenue. We also allow them to do it all from one unified dashboard.” After conducting an analysis of M3 Cloud customer campaign data over the past year, TapSense found:
  • Nearly 90% of customer retail app downloads resulted in a purchase within 30 days
  • Retail cohorts remain strong over time: 8th week sales generated by the analysis were as high as 25% of the first week
  • Creative optimization alone can double the conversion rate on the TapSense platform
M3 Cloud is a complete platform for retail, real estate, and agency app marketers. About TapSense TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 40 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. To learn more, visit: www.tapsense.com
Fri May 24 2013

Consumers can now download directly without leaving the app

SAN FRANCISCO, Oct. 15, 2012 TapSense, the high quality acquisition platform for apps, today announces the launch of TapSense Ads for iOS, allowing users to download apps directly from mobile display ads without leaving the developer's app. This seamless ad experience helps developers retain users. Users can also share the app directly from the ad through iMessage, email, Facebook and Twitter. TapSense Ads leverages the new features built into iOS6. Ash Kumar, CEO and Co-Founder, TapSense, comments: "This new ad format is a huge step forward for the industry and will further help the developer community with monetization. We're dedicated to giving our customers a real competitive edge and we're confident that the hard work we've put into developing and launching the TapSense Ads product will offer big benefits for both the consumer and wider mobile ecosystem." Daniel Terry , CEO of Pocket Gems, comments: "The TapSense team delivers timely innovation and we have been successfully working with them as a part of our user acquisition strategy. Their team is dedicated to delivering high quality products and the fact that this product benefits the user and isn't solely focused on advertisers or publishers, makes it particularly exciting." TapSense Ads allows developers to better monetize their inventory and benefits the consumer by providing a seamless way to download apps via display ads. Other products in the TapSense portfolio include: TapSense Connect, a multi-channel marketing funnel analytics solution, TapSense Marketplace, a real-time platform for buying and optimizing mobile advertising inventory. For further information on TapSense, please visit: www.tapsense.com About TapSense TapSense takes a platform approach to mobile app discovery and allows marketers to easily promote their apps, drive downloads, and measure performance. The platform provides customers access to 40 of the top 100 iOS apps by integrating with all major mobile ad networks, exchanges and publisher systems. TapSense boasts over 40 customers, including: Trulia, Hoteltonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. To learn more visit: www.tapsense.com
Fri May 24 2013

Track app conversions and optimize mobile campaigns to revenue

SAN FRANCISCO, CA. February 5, 2013 TapSense today announces the launch of M3 Cloud, a marketing platform for retail apps, which optimizes mobile ad campaigns to revenue through cohort analysis. With M3 Cloud, marketers can see exactly which creative units drive the most revenue, and compare the quality of users generated from all major mobile marketing channels. M3 Cloud is an enterprise platform, and has processed billions of events. The benefits of M3 Cloud include the ability to:
  • Complete app conversion tracking across multiple publishers and channels
  • Optimize paid marketing campaigns to revenue for a positive return on investment
  • Conduct cohort analysis daily, weekly, and monthly
  • View campaign performance and funnel conversion metrics in one unified dashboard
Gregory Kennedy, Vice President of Marketing, TapSense, comments: “Measuring the effectiveness of marketing campaigns has been a big challenge in the mobile industry. M3 Cloud solves all the pain points retail app marketers are facing. By offering a single point of integration, we can provide marketers with the insights and analytics they need to optimize mobile campaigns directly to revenue. We also allow them to do it all from one unified dashboard.” After conducting an analysis of M3 Cloud customer campaign data over the past year, TapSense found:
  • Nearly 90% of customer retail app downloads resulted in a purchase within 30 days
  • Retail cohorts remain strong over time: 8th week sales generated by the analysis were as high as 25% of the first week
  • Creative optimization alone can double the conversion rate on the TapSense platform
M3 Cloud is a complete platform for retail, real estate, and agency app marketers. About TapSense TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 40 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. To learn more, visit: www.tapsense.com
Fri May 24 2013

Leading mobile marketing platform celebrates the official replacement of UDID with Apple’s IFA standard with recommendations for mobile marketers

SAN FRANCISCO, CA. April 29th, 2013 Today, TapSense, a leading mobile marketing platform, announced that it will offer recommendations and complimentary consulting to marketers following the end of Apple’s acceptance of apps with UDID (Unique Device Identifier) on May 1st, 2013. This week, apps that collect UDID information will no longer be accepted by Apple, following major concerns and pressure from privacy advocates as UDID did not allow consumers to opt out from mobile ad tracking. Gregory Kennedy, VP of Marketing at TapSense said: “It’s great news that UDID is finally being phased out and marketers should be excited about the new IFA alternative, which has been available since the release of iOS 6 last year. For a long time, many advertisers have found themselves in a legal gray area as the compliance guidelines have been unclear. Marketers now have the clarity they have been looking for and we anticipate advertising on iOS to increase significantly because of this.” Apple’s IFA alternative is built into iOS 6 and users can opt out of any tracking method by changing a setting at the device level. The device level solution also puts iOS ahead of the PC web, where legal compliance with ad tracking has to be handled on a site-by-site basis via cookies. Now that Apple’s IFA is available for marketers, TapSense offers the following tips on how to get the most out of app conversion tracking:
    1. Understand user Lifetime Value (LTV): Conversion tracking lets you understand an acquired user’s LTV and focus on getting users who spend in your app.
    2. Avoid Software Development Kit (SDK) conflict: With one conversion tracking SDK in your app you can avoid the headaches of managing multiple SDKs.
    3. Work with multiple publishers: With conversion tracking in place you can easily work with new publishers, ad networks and other third parties.
    4. Acquisition deduplication: Don’t pay twice for the same user from different networks. Conversion tracking attributes users to the right source.
    5. Focus on iOS: With the legal gray area surrounding UDID now clarified, you can track all your advertising campaigns with confidence.
    6. Get better ROI: With conversion tracking you can optimize your marketing by channel and creative to reduce your cost per acquisition.
    7. Improve your product: Follow users through the conversion funnel and identify the drop off points so your team can correct them.
    8. Get back to marketing: With Apple’s IFA and the right conversion tracking in place, marketers can stop worrying about tech issues and get back to doing what they do best – marketing.
TapSense is happy to answer questions from marketers and to provide consulting on how to make their analytics and mobile marketing work with Apple’s IFA. Questions should be directed to help@tapsense.com. About TapSense TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics, and optimize campaigns directly to revenue. TapSense boasts over 40 customers including Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. For more information on TapSense, please visit http://www.tapsense.com.
Fri May 24 2013

Providing agencies with a comprehensive mobile marketing platform that scales across their diverse customer base easily and efficiently

SAN FRANCISCO, CA. March 26, 2013 TapSense, the leading mobile marketing platform, announces today the launch of M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. With worldwide mobile advertising revenue forecasted to reach $11.4 billion in 2013, up from $9.6 billion in 2012*, many advertisers are looking to capitalize on the market potential, yet they face complicated and fragmented solutions. Gregory Kennedy, Vice President of Marketing, TapSense, comments: “Agencies face a complex ecosystem in mobile that is acutely fragmented across devices, operating systems and platforms. It’s difficult for them to manage all of this effectively. M3 Cloud was developed specifically to solve for mobile fragmentation and give agencies the tools they need to manage multiple customers with different goals and campaign objectives.” Features and benefits include:
  • Manage multiple campaigns for many customers across different industries and geographies, all with multiple objectives.
  • Ability to run app download campaigns, mobile web campaigns and performance video campaigns simultaneously
  • Full compatibility with most measurement systems, publishers and data providers.
  • Support for iOS, Android and mobile web.
  • Unique and innovative mobile ad formats specific to M3 Cloud
M3 Cloud is an enterprise-ready platform, operating at scale with major brands in retail, real estate, and finance. With M3 Cloud, marketers get all the tools necessary to be successful at app marketing in the fragmented mobile space. For additional information visit: www.tapsense.com *Source Gartner About TapSense TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 40 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. To learn more, visit http://www.tapsense.com.