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Tue Sep 16 2014

Apple’s release of the iPhone 6, 6 Plus, and iOS 8 is thrilling news for publishers and developers. We at TapSense have been hard at work not only adding support for iOS 8 but also adding video as well as 20+ new features to drive higher monetization for mobile app developers.

Our updated SDK is compatible with iOS 8 and XCode 6. TapSense’s team has done a great job making the SDK update process as seamless as possible. Your existing SDK ad units will work automatically for new iPhone 6 and iPhone 6 Plus screen sizes. In order to ensure compatibility with iOS 8 as well as supporting new devices, please update to our latest SDK before submitting your latest app update.

Download TapSense iOS 8 SDK

Based on your feedback, mobile app monetization remains a challenging area. Some of the top issues we heard from you are:

  • SDK Fatigue: Every ad partner wants you to integrate their SDK which adds weight that can potentially crash your app.

  • Poor eCPMs and Fill Rates: We consistently hear that your fill rates and eCPMs are not satisfactory.

  • Inappropriate Ads: Some ad partners are not closely monitoring the quality of ads or the user experience of ad formats.

We took your feedback and have been actively developing the next version of our Private RTB Exchange to address some of these problems. Here are some key highlights of our new Private Exchange 2.0 and the updated iOS and Android SDK:

Lighter SDK

  • With our Private Exchange SDK you can work with more than 300+ demand sources rather than integrating one ad partner SDK at a time.

  • SDK also offers mediation support so you can work with larger ad providers such as AdMob, iAd, Facebook, Twitter/MoPub so you don’t have to integrate multiple SDKs.

  • Our SDK is lightweight and supports video, interstitials, and banners.

Improved eCPMs and Fill Rates

  • The new SDK is packed with numerous features to drive higher CPMs through our Private Exchange as well as enhance user experience. Mobile video advertising is growing rapidly and will get a big boost from the larger screen iPhones. We have significantly improved full-screen video capabilities in our SDK with the new native video player including: customizable text, color, and border for the call-to-action button, as well as customizable wait times and sizes for the close button.

  • Support for keywords: publishers can pass demographic and other valuable data such as age, gender, or custom audiences that typically get higher CPMs from advertisers.

  • Granular control over eCPMs across different geographies: publishers get more granular control over their monetization.

  • Support for interstitials and banner ad units: maximize your monetization with simple ad unit setup and a good mix of video, interstitial, and banner ads.

Superior Ad Controls

  • Private Exchange offers unprecedented control over your ad inventory:

    • Segment your traffic based on geos

    • Set up different price floors and ad partners

    • Control your ad creatives in real time from our dashboard

    • Control your first-party data access to specific ad partners

  • With the TapSense SDK, we keep the user within your app even after the ad click. We achieve this by using an in-app browser or SKStore View as appropriate.

We have received amazing feedback on our Private Exchange and how it’s helping you maximize your ad revenue while still maintaining control over your ad quality and pricing. The new SDK enables you to turbocharge your monetization going into Q4 which is shaping up to be the biggest quarter ever for mobile advertising.

For more information, visit our Github page or reach out to support@tapsense.com.

If you have not joined our Private Exchange, you are missing out on our $10M RTB fund.

Sign up for our $10M RTB Fund Today

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Tue Sep 16 2014

If you're in town for GamesBeat—or if you're just in town—don't forget to stop by Vessel in SF's Union Square for the Pocket Gamer / TapSense Mobile Mixer tonight at 6pm. It's free and you can register here.  Come ready to mingle and don't forget your business cards!

Mon Sep 15 2014

Are you suffering from smartwatch envy? Or just having trouble choosing from all the options available? Maybe we can help! All you have to do is stop by the TapSense booth during GamesBeat and enter your business card for a chance to win one of three smart watches above. Simple enough right? But wait, there’s more.

Increase your chances of winning and follow our Facebook and Twitter updates to find out when the drawings are taking place. We will have three live drawings at GamesBeat to announce the winner via Twitter/Facebook and on the expo floor - so make sure to be present to receive your smartwatch in person.

See you at GamesBeat.
Mon Sep 15 2014
Whether you’re new to the field of mobile game monetization or a veteran strategist in the space, our Complete Guide to Mobile Game Ad Monetization is designed for your needs. With 66% growth in mobile games as of last year, the global audience for mobile gaming continues to increase exponentially. Gaming companies command an enormous audience, and advertising is a key driver for mobile gaming revenue. With that in mind, TapSense has collected our most valuable thought leadership on this topic to help you refine and develop your monetization approaches for mobile games. Key topics covered include:
  • Optimizing Game Design for Ad Monetization
  • Getting Started Monetizing With Advertising
  • How to Attract Brand Advertisers to Your Games
  • Tips to Increase Advertising Revenue From Your Game
Download it here.
Thu Sep 11 2014
Starting this Monday, September 15th, GamesBeat 2014, VentureBeat's sixth annual conference on disruption in the games industry, is poised to be quite the event! This year's theme: "Total World Domination!" As games become a global force, platforms diversify and monetization opportunities broaden—this is a rare opportunity to check in with the movers and shakers of the field as they discuss the implications of these shifts over the coming year. Over two days at the beautiful Parc 55 Wyndham in San Francisco's Union Square, industry leaders, including our very own CEO Ash Kumar, will discuss the state of the games industry, focusing on the next steps (leaps?) forward in gaming. Register here with code TapSense20 for 20% off! Check out Ash's talk on Monday: Monday, 9/15 2:40 pm - 3:40 pm Breakout Session: Where is Game Monetization Going?
Wed Sep 10 2014

Apple’s track record of disruption is solid. While iPod crushed competitors in the MP3-player space, the iPhone was an even bigger game-changer for the smartphone industry, and the iPad has had significant adverse impact on the PC market.

Apple has already disrupted big consumer electronics markets

In the early years of Apple, Steve Jobs openly admired Sony and wanted Apple to be as dominant and successful in the consumer-electronics market as Sony in its heyday. In hindsight, that admiration and aspiration makes perfect sense as Apple has come to dominate the music, smartphone, and tablet markets. Now, personal computing is just one aspect of Apple’s products: They are also our music player and camera of choice.

Could anyone have predicted that the iPod would not just dominate digital music but music, period? In less than half a decade, the iPod went from being the preferred way to consume music to eliminating the need for physical media and the devices on which they ran (rest in peace, optical drives). Similarly, the iPhone crushed both the phone and digital camera markets by offering a quality networked camera product, and the most popular camera on Flickr, in fact.

Apple will disrupt the digital watch industry

The digital-watch industry is prime for disruption. It’s a device with which we already have a relationship whose function has been temporarily replaced by our phones. When the watch comes back en vogue as a networked device, it will also redefine how we think of and use it.

Here are the key factors that will make the Apple Watch disruptive:

  • The next step in connectivity: The Internet on PCs transformed the desktop computer to a daily-use device. Smartphones put the internet in our pocket and changed our on-the-go lifestyle. With the Internet on our wrists, the implications are huge for the Internet of things.
  • Enabling new services: The Apple Watch comes with big features for enabling health monitoring and frictionless payments with Apple Pay. The health and mobile payments industries have yet to embrace mobile internet; the Apple Watch will significantly impact both.
  • Massive user base: Apple already has a massive install base of iPhones, iPads, and iPods. During last WWDC, Apple boasted a total of 800 million shipments of iOS devices, which provide Apple with an amazing customer base to upsell new products to.
  • iPhone as the hub: Sure, we’ve seen watches that check your pulse, play MP3s, and check email — but those watches were not functional extensions of the most powerful smartphone in history. The iPhone 5s has more speed, memory, and performance than PCs of a few years ago and is the hub of our digital lives. Because Apple Watch will use the iPhone for Internet and connecting to other iOS apps, this creates a great moat for Apple.
  • Third-party apps boom: Developers are already waiting in the wings to build third-party Apple Watch apps, offering a robust ecosystem of existing functionality right out of the gate. Messaging, social networking, and real-time information apps will be exceptionally popular with consumers.
  • Innovation that fits in an existing product category: Unlike Google Glass, the Apple Watch is an innovative product that’s also socially acceptable to use. It fits into an existing product category that consumers understand.

With an unbroken string of successes in mobile devices, the dominance of the App Store, and the thriving iOS developer community, Apple is again poised to reinvent and dramatically upend an existing consumer-electronics category, in this case with digital watches and potentially health care and mobile payments as well. Watch out, Switzerland!

Professional writing agency:

Tue Sep 09 2014
Say hello to Lissette and Christina, flossing their TapSense gear at Pier 48 in San Francisco last week. They've been hard at work drumming up excitement for November 2nd's Hacker Bus event. We're extremely excited about this first-of-its-kind hackathon for mobile app developers, a storm of creation leaving SF for the GDC Next event starting November 3rd in Los Angeles. If you can't make the trek, you can participate remotely. Have you signed up yet? #HackDisrupt
Mon Sep 08 2014

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Wed Sep 03 2014
As rumor and speculation build around the new iPhone 6, we in the mobile industry can hardly wait for Apple’s announcement on Sept. 9. The new iPhone is rumored to come with a larger screen size, higher resolution and faster processors, all of which will be a boon for the mobile video advertising market. The iPhone 6 will also come with the iOS 8 operating system, with more than 4,000 developer APIs. How might each purported feature impact app developers and marketers? The Ultimate Media Consumption Device When the iPhone 5 was released in 2012, it was clear that Apple was willing to adapt its iPhone design based on changing consumer behavior and competitive pressures. Apple’s own research shows most of the growth in the smartphone market is coming from larger screen devices. It is likely that Apple is again going to bump up the screen size from a 4-inch diagonal screen size, possibly to 4.7 inches and 5.5 inches with new iPhones. Though the exact screen resolutions to expect have been a matter of heated debate within the industry, we can bet there will be a dramatic increase in the iPhone 6 screen resolution relative to its predecessor. This will lead to sharper and denser screens, which will result in a dramatically improved end-user experience for media consumption, including photos and videos. With consumers spending most of their time with media on mobile apps, it would be a smart and strategic move by Apple to position iPhone 6 as the ultimate media consumption device. Bigger, Better Screens More than 40% of YouTube’s traffic comes from mobile devices. Combined with the iPhone 6 upgrade cycle, bigger and sharper screens, and growing consumer adoption of mobile video, I believe the new iPhone will catalyze the growing mobile video advertising market. Video advertising platform TubeMogul recently reported a big increase in mobile video auctions on its platform. Mobile video advertising is growing rapidly, but is still a nascent market compared to banner ads and interstitials. Here is how I think iPhone 6 can make a big impact on the market and make it mainstream:
  • App developers will get rid of banner ads and instead move to bigger ad units such as video, interstitials and native ads to take advantage of the larger screen size in iPhone 6.
  • Video, interstitials and native ad units’ CPMs and click-through rates are already 10 times more effective than banners and we expect them to be even better with bigger screen sizes.
  • Larger screens will provide a bigger palette for creative agencies and brands to convey their message as opposed to banner ads.
  • Fifteen or 30-second videos on mobile provide an ideal environment for a brand to connect with a consumer.
  • As app developers get ready to update their apps for iOS 8 and iPhone 6 screen sizes, they should definitely consider ad units, such as video and interstitials, that enhance user experience as well as significantly increase monetization potential. Video advertising, especially on a 4-inch-plus screen, will make banner ads a thing of the past.
All in all, Apple’s long-awaited iPhone 6 and iOS 8 release couldn’t come at a better time. With the rumored faster processors and larger, higher-resolution screens, the new iPhone could usher in a golden era of consumer media consumption that both developers and brands should leverage.
Tue Sep 02 2014
For years, wearable devices with internet connectivity were a novelty that attracted a lot of experimentation. Today, almost every major name in consumer electronics and technology has some wearable initiative. But big questions remain about the future of this technology and how it will impact business. For example:
  • Will technology companies like Apple completely dominate the space with an iWatch?
  • How quickly will consumers migrate to these platforms?
  • What options and platforms are available now at scale?
  • How will wearables impact digital media and advertising?
  • Will startups like Pebble ultimately succeed in building significant market share that threatens incumbents like Facebook?
In this free guide from TapSense, we provide valuable analysis on the wearable space to help businesses stay up-to-date with the latest technology and make more informed decisions. Download your copy of A Guide to the Mobile App Ecosystem here.