A Compete Guide to Mobile Marketing for 2014 Second Edition
The second edition of our 50 page guide is packed with research, insights, ideas and contains a glossary of mobile advertising terms.
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
- We debunk four popular mobile RTB myths and explain how RTB can provide access to premium inventory
- A detailed guide to selecting the proper mobile RTB setup for a given publisher
- Learn about new mobile ad formats such Video or Native and how it can increase your marketing ROI
- A complete glossary of mobile marketing and advertising terminology