RTB Marketplace

What is the TapSense RTB Marketplace?
What is real-time bidding?
What is a private marketplace?
Who are the advertisers on the TapSense Marketplace?
What platforms does your marketplace support?
What ad formats do you support?
What monetization controls does TapSense provide?
How do I monitor the revenue I make through the TapSense marketplace?
I am working with another monetization platform. Can I still work with TapSense?
How do I get paid? CPI, CPM, or CPC?


What is ad network mediation?
What ad networks are supported by TapSense?
Do I have to use TapSense mediation and the RTB marketplace together?
How are payments handled? Do I get paid by TapSense or by ad networks directly?
Downloads: Free eBooks
A Complete Guide to Mobile Advertising 2015
A guide to the latest trends in mobile advertising—and how they’ll shape 2015—from industry thought leaders and ad professionals.
A Complete Guide to Mobile Game Monetization
An in-depth look at mobile game monetization, with insights on how to optimize design, increase revenue, and leverage key trends.
A Guide to the Wearable App Ecosystem
This guide provides technology-savvy businesses with an overview of the major wearables platforms and how to best take advantage of them.
A Complete Guide to Mobile Programmatic and RTB
This guide addresses publisher monetization in depth, debunks popular myths, and explains how to set up a private exchange.
TapSense Research:
Public vs. Private Mobile Ad Exchange
An analysis of private and public RTB performance, which showcases the benefits of private mobile RTB.
Guide to Smartphone Mobile Ad Formats
This guide provides an in-depth analysis of available ad formats for mobile publishers and advertisers.
A Glosssary of Mobile Advertising Terms
Learn the latest terminology, acronyms, and jargon to stay current in the fast-moving world of digital advertising technology.
Special Edition:
A Complete Guide to Mobile Publishing 2014
TapSense helps you navigate the confusing and complex world of mobile monetization. Get actionable ideas to help you make more money.
3rd Edition:
A Complete Guide to Mobile Marketing 2014
This edition features actionable ideas for both publishers and marketers. It’s another 80 pages of essential reading for anyone in mobile marketing.
2nd Edition:
A Complete Guide to Mobile Marketing 2014
Edition 2 of our 50 page guide is packed with research, insights, ideas and contains a glossary of mobile advertising terms.
1st Edition:
A Complete Guide to Mobile Marketing 2014
Download the compendium of the newest, brightest, and most actionable ideas affecting the mobile ad space by TapSense thought leaders.
Private Movile RTB Marketplace:
Is one right for your app?
The popularity of RTB and programmatic buying is undeniable. Find out how a Private Mobile RTB Marketplace can increase publisher CPMs.
Downloads: Documents
Mobile Ad Specification and Guidelines
TapSense provides support for a variety of formats including video, native and HTMl5 rich media. This document contains specifications including pixel size by device, creative format type and more.
Premium App Monetization Solution
Learn how to improve monetization with TapSense. Includes mediation with all major ad networks, an ad server to flight direct campaigns, and a private RTB marketplace to access programmatic demand.
Demand Partner One Sheet
RTB partners can tap directly into inventory from around the world. Run native ads, rich media, and video across high quality publishers.
Advertiser One Sheet
With the TapSense solution for brands and agencies, run rich media and video campaigns across the largest selection of full screen interstitials.